SEO and Accessibility

What Is SEO and Why Does It Matter?

Search engine optimisation (SEO) is the process of making your website easy for search engines like Google to find and understand. This isn’t about chasing rankings—it’s about ensuring your website is clear, relevant, and useful to your audience.

When I design your website, I incorporate SEO-friendly practices from the ground up, including:

• Optimised Structure: Logical navigation and clean code help search engines understand your site’s content and index it effectively.
• Keyword Relevance: I’ll work with you to identify key terms your audience might search for and integrate them naturally into your site’s content.
• Fast Loading Speeds: Search engines prioritise websites that load quickly. My hosting and design ensure your site performs at its best.
• Mobile-Friendly Design: With so much traffic coming from mobile devices, having a responsive, user-friendly design is critical.

SEO is not a one-off task—it’s a continuous process. By building your site with SEO principles in mind, I lay the foundation for long-term visibility and success.

Why Accessibility Should Never Be an Afterthought

Accessibility ensures that your website can be used by everyone, including people with disabilities. A truly inclusive website is not just ethical—it’s good for business, opening your doors to a wider audience and demonstrating your commitment to inclusivity.

My approach to accessibility includes:

• Clear and Readable Content: I use appropriate text sizes, high-contrast colour schemes, and simple language to ensure your content is easy to read and understand.
• Keyboard Navigation: For users who cannot use a mouse, I design sites that can be fully navigated using a keyboard.
• Alt Text for Images: Every image on your site will include a meaningful description, helping visually impaired users understand your content through screen readers.
• Semantic HTML: Using proper HTML elements ensures that assistive technologies can interpret your site correctly.

Accessibility is not just a legal requirement—it’s a way of showing you care about your customers and their experience.

A Holistic Approach to SEO and Accessibility

What sets my approach apart is the way I integrate SEO and accessibility into the design process. These aren’t add-ons or afterthoughts; they’re part of the foundation of every website I create. By thinking about these factors from the start, I ensure your site performs well for search engines and users alike.

Let’s Build a Website That Works for Everyone

Your website should be a place where all visitors feel welcome and can easily find what they’re looking for. By prioritising SEO and accessibility, I help your business stand out in a crowded digital landscape and connect with a wider audience.

Ready to create a website that’s as functional as it is beautiful? Let’s get started.